Elite Agro Holding signed an MoU with Lulu Group, the leading hypermarket & supermarket chain to procure and promote locally grown vegetables. The MOU was signed by Dr Abdulmonem Almarzooqi, CEO of Elite Agro Holding and Saifee Rupawala, CEO of Lulu Group in the presence of HE Mariam Almheiri, UAE Minister of Climate Change & Environment and Yusuffali MA, Chairman of Lulu Group at Lulu Hypermarket in Abu Dhabi.
As part of the agreement, Elite Agro will procure 15,000 tons of fresh fruits and vegetables in 2023, which will be promoted and sold through all Lulu Hypermarkets across the UAE.
Speaking on the occasion Dr Abdulmonem Almarzooqi, Elite Agro Holding Chief Executive Officer and Member of the board said: “Our MoU with LuLu Group, one of the largest retailers in the GCC, Asia and Africa, enhances our farm-to-table offering for locally-grown, fresh varieties of healthy fruit and vegetables. We look forward to strengthening our relationship with LuLu Group through this MoU and increasing our production of high-quality locally grown food that our customers can trust”
“Further, this MoU also underlines Elite Agro’s commitment to boosting local farms’ production capacities, as well as increasing food security and competitiveness in the UAE. We give our unwavering support to the recently-announced UAE Vision 2031 to increase investment in the food sector by 100 per cent by 2030” he added.
Yusuffali MA said “we are extremely proud and delighted to join hands with Elite Agro Holding to procure and promote locally grown vegetables. As a key stakeholder in the food security of the country, we have always been supporting UAE agricultural sector and I am sure this MOU will further widen the market and popularity of locally grown Agri-produce.”
He added “Our UAE farmers and the local manufacturers are industrious and hard-working. On the occasion of UAE National Day, we felt it was only fitting to award them and recognise their contribution to our beloved Emirates.”